An SMS short code is a 5 or 6-digit number used for mass text messaging. These short codes enable individuals to join SMS marketing campaigns by texting a keyword to the short code. Their shorter length makes it easier for people to remember and use, streamlining the opt-in process.
Short codes are designed to handle high volumes of text messages, making them ideal for reaching large audiences quickly and efficiently.
Types of SMS Short Codes
There are two primary types of short codes: random and vanity. Both function similarly but differ in their costs and customization options.
Random Short Codes
Random short codes are assigned without choice, providing a randomly selected 5 or 6-digit number. They are the more cost-effective option, making them popular for many businesses.
Vanity Short Codes
Vanity short codes allow you to choose a specific, memorable number, like 12345 or 67890. Although more expensive, vanity codes offer the advantage of easier recall and brand alignment.
Short Codes vs. Other Texting Numbers
Short codes differ from other texting numbers, such as toll-free numbers and 10DLC (10-digit long code) numbers, in several ways:
Length: Short codes are only 5 or 6 digits, compared to the 10 digits of toll-free and 10DLC numbers, simplifying the opt-in process.
Cost: Short codes cost between $500 and $1,000 per month, depending on whether they are random or vanity. Toll-free and 10DLC numbers are generally cheaper.
Speed: Short codes can send over 500 messages per second, much faster than the 50 messages per second for toll-free numbers and 10 messages per second for 10DLC numbers.
Filtering: Messages from short codes are not typically filtered by carriers, unlike those from toll-free and 10DLC numbers.
Approval: Securing a short code involves a 3 to 4-week approval process, while toll-free and 10DLC numbers have shorter approval times.
Benefits of Using an SMS Short Code
Despite the higher cost, SMS short codes offer several advantages:
Customizable Numbers: Vanity short codes make it easier for users to remember and opt-in to your marketing campaigns.
Unlimited Keywords: With a dedicated short code, you can use any number of keywords without restrictions.
Unfiltered Messages: Short codes undergo a thorough vetting process, so messages are less likely to be filtered by carriers.
High Throughput: Short codes support high volumes of inbound and outbound messages, perfect for large-scale campaigns.
How to Obtain an SMS Short Code
Getting an SMS short code involves several steps:
Choose the Type: Decide between a random or vanity short code.
Lease the Code: Lease your chosen code from the U.S. Short Code Administration.
Provisioning: Submit applications to wireless carriers to activate the code.
Activation: Once approved by all carriers, the code can be activated for use.
The entire process typically takes 3 to 4 weeks, thanks to streamlined carrier relationships.
Short Code Pricing
Short codes are leased rather than purchased, with costs varying by type:
Random Short Codes: $500 per month
Vanity Short Codes: $1,000 per month
There is also a one-time carrier setup fee and a minimum monthly plan cost.
SMS Short Code Compliance
Compliance is critical in short code texting, governed by CTIA and TCPA rules:
CTIA Compliance: Ensures best practices and consumer protection in short code texting.
TCPA Compliance: Prevents unwanted spam texts and mandates consent for message recipients.
SMS & MMS Short Code Texting
Short code texting works similarly to other SMS or MMS messaging, with the added benefit of sending larger text broadcasts and unfiltered messages. Short codes are subject to the same character limits and can send multimedia messages if MMS is enabled.
Opting In & Out of Short Codes
Opting into short code campaigns is simple: text a keyword to the short code to join. Opting out is equally straightforward: text STOP, CANCEL, END, UNSUBSCRIBE, or QUIT to unsubscribe from future messages.
Short Code Geo-Restrictions
Short codes need to be provisioned for each country you wish to operate in, as each has different carriers and network operators.
Choosing a Short Code Service
Select a reliable short code service that offers user-friendly software, robust features, and excellent support. High-quality message delivery is essential for effective text marketing.
Transferring a Short Code
If you already have a short code and want to switch providers, it is possible to transfer your code. The process depends on your current provider and their SMS aggregator, but most transfers can be completed with minimal downtime.
Who Uses SMS Short Codes?
Many large brands and enterprises use SMS short codes for their scalability and high-quality message delivery. Businesses serious about SMS marketing often partner with specialized services for optimal results.
Ready to Start with SMS Short Codes?
Contact us to learn more about how SMS short codes can enhance your text marketing efforts and help you reach your audience effectively.
